|Location||United Kingdom, London Campus|
|Type||Master courses, full-time|
|Nominal duration||1 year|
Undergraduate diploma (or higher)
IELTS: 6.5 (with a minimum of 5.5 in each band)
At least 2 reference(s) should be provided.
You will need to submit one academic reference and one work reference. Referees must comment on your likely ability to follow and succeed on the course
A motivation letter must be added to your application.
The international business environment is currently undergoing a
series of fundamental and far-reaching economic, social, technological
and geo-political changes. These changes have led to the emergence
of a new and different market reality that demands of managers new and
different patterns of thinking and behaviour.
The International Marketing Masters in Business Administration (MBA)
has been designed to equip students for a career in international
marketing by developing the critical knowledge and competencies in the
identification, analysis and solution of problems encountered in
international marketing and the development of international marketing
The MBA International Marketing has been developed to provide
graduates with the opportunity to acquire high level expertise in
strategic business, and commercial competencies needed for an
The key elements of the course include:
- A pathway structure that provides opportunities to specialise in
International Finance, Global Business and International Marketing
- An emphasis given to the application of knowledge through, for
example, internship opportunities and engagement with real-world
business projects from the private, public and third sectors
- The utilisation of technologies and software such as GMMSO (Global
Marketing Management System On-line)
The learning and assessment of the MBA International
Marketing reflect an action learning approach and is focused upon
team work, business simulations and real-world projects, all of which
are underpinned by analysis and synthesis.
The MBA programmes are delivered over four terms and you can choose
to begin your programme in October, January, April or July.
All MBA students study five core management modules, four mandatory
modules and an internship or project.
MBA International Marketing Modules include:
- Advanced Business Practice
- Sustainable Strategy – from Planning to Implementation
- Leading in a Changing World
- Finance, Funding and Legislative Frameworks for Success
- Marketing in a Global Age
- Retail Marketing Management
- Buyer Behaviour Analysis: the Psychology of Buying
- Alternative Markets
- Organisation Internship or Consulting Project or Dissertation
These Academic Regulations for Programmes at Coventry University
London Campus provide a set of rules that must be applied when
determining the basic requirements for the construction of courses and
for entry, progression and the granting of credit-bearing programmes
at Coventry University’s London Campus. These provide a set of rules
that must be applied when determining the basic requirements for the
construction of courses and for entry, progression and the granting of
credit-bearing programmes at Coventry University’s London Campus.
Students will emerge from our MBA International Marketing with
well-developed powers of analysis, clear perspectives on strategy and
strategic thinking, and highly effective communication and research
All of which are demanded by employers in private, public, and third
sector organisations around the world.