Skip to content High contrast mode

MA degreeApplied Communication

Coventry University United Kingdom, Coventry / London
More information

Expenses, accommodation, working etc. 


Communication remains one of the most common and widely used
buzzwords. However, the term and its associated academic discipline of
(media and) communication studies often hides a great variety of
questions and conceptual approaches.

The MA in Applied Communication takes this variety of positions as
its starting point and focuses predominantly on the use of
communication, communicative practices and communication policies.

The MA in Applied Communication looks in particular at practices and
policies in PR, journalism, public, corporate and political
communication and new media technologies.

By choosing specialist modules and undertaking a research project,
you will develop a critical, and theoretically and historically
informed understanding of these questions and contexts. You will
engage with cutting-edge ideas, rigorous methods and established and
new theoretical frameworks. Through this approach an expertise is
developed in the analysis of a variety of media texts and artefacts
and their communication practices and policies.

There are opportunities to explore contested issues in depth through
seminars, to participate in open forum discussions, and to explore
particular interests leading to guided research and a substantial,
supervised MA research project.

Modules studied include:

  • Research in Communication, Culture and Media
  • Approaches to Communication, Culture and Media
  • Applied Communication

Four Option Modules to be selected from:

  • Information Societies
  • Media Audiences
  • Communication, Culture and Media


  • Film Theory and Global Context
  • Identity and Cultural Difference
  • Journalism Themes and Issues
  • Public Relations and Information Management
  • Material Cultures
      * MA Research Project 

This MA will attract those seeking, or enhancing, careers in
professional communication, PR, corporate and political communication.
It is also attractive to students interested in the analysis of
professional communication and to those entering further academic
study from a professional perspective.

Career opportunities

This MA will be attractive to those seeking, or wishing to enhance
careers in the fields of:

  • Professional communication
  • Public relations
  • Corporate and political communication

It will also be of interest to those with an interest in the theory,
practice and analysis of professional communication and those with a
professional or career interest in these fields.

Apply now!
Application start
Aug 1, 2017
Application deadline
Sep 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.