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MScMarketing Communications

More information

Expenses, accommodation, working etc.

beds.ac.uk/..uate/marketing-communications 

Overview

COURSE SUMMARY

On successful completion of this course, you will be able to produce
and justify creative integrated marketing communications plans. The
cutting-edge knowledge and expertise you will have acquired will allow
you to pursue a career in the marketing communications sectors of
advertising, public relations, direct marketing and client-side
strategic brand management. Potential roles include: account
executive, advertising account planner, PR officer, PR event manager,
direct marketing creative, mailing house manager, media buyer and
brand manager.

During the course you will:

  • Gain valuable insight into a comprehensive range of marketing and
    communication strategies
  • Mix with other postgraduate students from around the world in a
    unique and highly dynamic environment
  • Emphasise how marketing communications are used worldwide
  • Receive guidance from specialist marketing academics from our
    large Department of Marketing
  • Benefit from our excellent links with many marketing organisations
    offering opportunities for real-world experience
  • Study in an ideal location with easy access to London – where many
    large marketing agencies are based
  • Complete an independent dissertation relevant to marketing
    communications
  • Develop your critical understanding and judgement, imaginative
    powers, teamwork skills, decision-making and critical self-awareness
    alongside specific skills related to marketing communications

Areas of study you may cover on this course include:

  • Marketing communications
  • Brand management and research
  • Marketing communications and society
  • Public relations issues
  • Integrated marketing
  • Advertising
  • Interactive and direct marketing
  • Current issues in marketing communications
  • Dissertation

MSXXC

Career opportunities

CAREER MANAGEMENT SKILLS

The programme is aimed at providing students with advanced knowledge
and skills to facilitate employment and subsequent career development
in integrated marketing. The grounded and holistic approach to
marketing communications implicit in the overview units e.g.
Integrated Marketing; the specialist foci within the Advertising,
Public Relations and Direct and Interactive Marketing units; the
student development of a reflective portfolio within Current Issues in
Marketing Communication and potential encounters with practitioners
all serve career development.

CAREER/FURTHER STUDY OPPORTUNITIES

Career:

Careers in account management and planning in full-service or more
specialised marketing and communications agencies and departments; in
brand management.

Further study:

Preparation for PhD study in marketing communications or related
topic.

Apply now!
Application start
Aug 1, 2018
Pre-deadline
Dec 1, 2018 23:59
Europe/Tallinn time

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2018 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States