Skip to content High contrast mode
Logo of La Rochelle Business School

MScTourism & Destination Management

Tuition fee To be confirmed
Application fee €50.00 one-time
More information

Expenses, accommodation, working etc. 


The MSc in Tourism & Destination Management and Destination Attractiveness is open to students who have already studied in higher education for a minimum of 4 years since graduating from High School (or international equivalent). The MSc has been developed to provide you with a maximum of work experience so as to be fully operational managers, entering the job market with ease.

It prepares you to:

- become a key player in the promotion of a tourist destination, whether local, regional or national… from the conception of a tourism product or service through to its market launch.
- become fully-operational managers in an industry that is constantly evolving, particularly due to digital technology.

Programme structure

Through the programme’s core courses, you will learn about the issues and challenges related to destination management and destination attractiveness. Concurrently, you will study specialisation modules:

Place Branding
Territory Community Management
Generate Revenues from Identified Communities
Strategic Destination Management
Destination Marketing
Operational Destination Management
Project Management
Destination Attractiveness – examples of best practice throughout the world

Career opportunities

The MSc in Tourism & Destination Management and Destination Attractiveness prepares you for careers in destination management, working for:

Graduates finish their studies as fully-operational managers.

Travel Agencies
Tour Operators
Incoming Tour Operators
Tourist Information Centres
Local and Regional Tourist Boards
Internet-based Travel Operators

Apply now! Fall semester 2019/20
Application period has ended
Studies commence
Sep 2, 2019
Apply now! Spring semester 2019/20
Application start
Sep 1, 2019
Application deadline
Sep 1, 2019 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries.

Studies commence
Feb 1, 2020

Application deadlines apply to citizens of: United States