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MScEconomics and Business Administration - Business-to-Business Marketing and Purchasing

Aarhus University
Denmark, Århus
Aarhus BSS Denmark, Aarhus
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

kandidat.au.dk/en/businesstobusiness 

Overview

The MSc in Economics and Business Administration – Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. It prepares students for a wide range of careers, mainly in the private sector. Students on the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.

Programme structure

First semester

– Buyer-Supplier Relationships and Networks – Marketing Theory – Innovation in Buyer-Supplier Relationships – Management Research Methods

Second semester

– B2B Purchasing Management – B2B Sales/Marketing Management – Pricing Strategy – Regulation of Marketing and Purchasing Cooperation

Third semester

You can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

Fourth semester

Devoted to the Master’s thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

Career opportunities

The programme’s focus on upstream as well as downstream activities means that students will gain a deep knowledge not only of sales/marketing and purchasing, but also of how to develop and manage relationships with customers as well as suppliers. This dual understanding makes graduates perfect for job positions such as key account manager (on the selling side) or category manager (on the buying side) – positions that hold many future career possibilities. Over time, graduates may develop careers within sales and marketing or purchasing, or they may choose to alternate between the two. With their knowledge and understanding of the many relationships between the firm and its various stakeholders, graduates will be well suited to a range of general management positions.

Apply now!
Application start
Sep 1, 2018
Pre-deadline
Feb 1, 2019 23:59
Europe/Tallinn time

We strongly suggest to apply before this date

Primary deadline
Sep 1, 2018 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States