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MAFashion & Luxury Brand Management

Tuition fee £18,500.00 per year

!NB You will also be asked to pay a 4000 GBP enrollment fee.

More information

Expenses, accommodation, working etc.

istitutomarangoni.com/..y-brand-management 

Overview

This master’s is designed to train future professionals in the areas of brand management, merchandising and communication, specifically in the areas of fashion and luxury. Given the advanced nature of the course, students must have a degree in marketing, economics or similar fields or have some relevant working experience in the field.

The basic units of the curriculum are devoted to understanding the logic of the markets for fashion and luxury and to considering how the structure of the main segments should be viewed in order to meet the needs and desires of consumers. The marketing mix and its construction through working with the client-target becomes the basis on which to plan the development strategy of the brand. The study of the styles of the past and the analysis of current trends and forecasts of the issues related to ‘future-fashion’ will enable participants to understand how aesthetic expressions and interpretations of social and cultural trends affect the process of collection development. The course will also detail the primary methods of social research, the market and their practical application in the field.

As part of this specialist course, participants will address the interpretation of economic, commercial, marketing and communication logic specific to the luxury sector.
They will also analyse how companies in the fashion-luxury market develop their own interpretation of brand positioning and devise special strategies in the management of the brand. The topic of the characteristics of the products and their distribution will be addressed with the aim of creating environmental innovation and competitive advantages for companies in the sector. The course is carried out through lectures, group work and individual project work.

Programme structure

Course themes

- fashion marketing management
- contemporary issues in fashion
- research methods
- luxury management
- strategic brand management
- product creativity and innovation
- dissertation

Career opportunities

The brand manager of fashion and luxury is a figure who is increasingly in demand in the sector; such managers come up with creative solutions to improve the practical management of a brand. Their task is to define the style of collections, identify the price range and the target market. This course will present participants with a wide range of potential careers in fashion-luxury, both in production and distribution and in agencies and consulting firms.

Apply now!
Application start
Sep 1, 2017
Application deadline
Sep 1, 2017 23:59 (GMT)

This is a pre-deadline and we suggest to apply before this date