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MScMarketing Management Practice

Tuition fee £21,250.00 per year
More information

Expenses, accommodation, working etc.

sheffield.ac.uk/..-management-practice-msc 

Overview

Designed for graduates from any discipline, this course provides comprehensive grounding in all the key aspects of professional marketing management.

You become an Affiliate Postgraduate Member of the CIM when you register. On graduation, you qualify for associate CIM membership. Once you have three years’ marketing experience, you qualify for full membership.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Lectures, seminars and group projects cover every area of marketing, from branding and communications to research.

You’re assessed on assignments, project work, exams and a dissertation.

Programme structure

Core modules

Introduction to Marketing
Global Marketing
Contemporary Marketing Practices
Marketing Communications
International Consumer Behaviour
Marketing Research
Service and retail Marketing
Branding
Marketing in Society
Dissertation

Teaching

Lectures
Seminars
Case studies
Group work for collaborative learning
Web-based discussion groups

Assessment

Individual assignments
Group projects
End-of-semester exams
Dissertation

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States