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MScInternational Management and Marketing

Tuition fee £19,500.00 per year
More information

Expenses, accommodation, working etc.

sheffield.ac.uk/..management-marketing-msc 

Overview

This course bridges the gap between the two disciplines of management and marketing.

You’ll get a good grounding in each subject and, most importantly, you’ll learn about how they interact. Case studies and assignments will help to develop your applied marketing skills.

On graduation, you become an Affiliate Postgraduate Member of the CIM (ACIM).

You can apply to do a project-based dissertation, working with an external organisation. You could also spend the summer at another leading university overseas. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

Programme structure

Core modules

Marketing Management
Contemporary Marketing Practice
Global Marketing
International Consumer Behaviour
Marketing Research
Contemporary Chinese Business and Management
International Management
Strategic Management
International Business Strategy
Dissertation

Teaching

Lectures
Seminars
Case studies
Group work for collaborative learning
Web-based discussion groups

Assessment

Individual assignments
Group projects
End-of-semester exams
Dissertation

Apply now!
Application start
Aug 1, 2017
Pre-deadline
May 1, 2018 23:59 (GMT)

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2017 23:59 (GMT)

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States