|Study location||United Kingdom, Sheffield|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
Minimum 2:1 or an approved professional qualification
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
IELTS: 7.0 with a minimum of 6.0 in each component
At least 2 reference(s) must be provided.
These should be supplied and signed by academic staff at institutions where you have studied previously. They must be presented on the official letter-headed paper of the relevant institution. If you have been out of education for the last two years, you can send one academic reference plus one from your current employer if you wish.
On this course, you’ll spend one semester inSheffield and the other at a partner university in Hong Kong.
You’ll get an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
When you register on the course, you automatically become an Affiliate Postgraduate member of the CIM. When you graduate, you qualify for Chartered Marketer status.
Semester one – Sheffield
Introduction to Marketing
International Consumer Behaviour
Contemporary Marketing Research
Semester two – Hong Kong Baptist University
International Marketing Research
International Services Marketing Management
Socially Responsible Marketing in an International Context
Group work for collaborative learning
Web-based discussion groups