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MScGlobal Marketing Management

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc. 


On this course, you’ll spend one semester inSheffield and the other at a partner university in Hong Kong.

You’ll get an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

When you register on the course, you automatically become an Affiliate Postgraduate member of the CIM. When you graduate, you qualify for Chartered Marketer status.

Programme structure

Semester one – Sheffield

Introduction to Marketing
Global Marketing
Marketing Communications
International Consumer Behaviour
Contemporary Marketing Research

Semester two – Hong Kong Baptist University

International Marketing Research
International Services Marketing Management
Socially Responsible Marketing in an International Context
Strategic Marketing
Project Dissertation


Case studies
Group work for collaborative learning
Web-based discussion groups


Individual assignments
Group projects
End-of-semester exams

Apply now!
Application start
Aug 1, 2018
Dec 1, 2018 23:59
Europe/Tallinn time

This is a pre-deadline and we suggest to apply before this date

Primary deadline
Aug 1, 2018 23:59
Europe/Tallinn time

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States