|Location||United Kingdom, Park Campus, Cheltenham|
|Type||Bachelor courses, full-time|
|Nominal duration||3 years|
|Tuition fee||£11,500.00 per year|
High school / secondary education (or higher)
IELTS: 5.5 overall with no less than 5.5 in any band
At least 1 reference(s) must be provided.
This course focuses on developing business and marketing strategy to create value. You’ll study the fundamental principles of business and marketing management and learn how to apply them to achieve business success. These include finance, HR, operations, change and project management, marketing strategy, new product development, competitor analysis, sales and research.
As you progress, you can choose to major in either business, marketing or both, depending on your interests or career choice. If you choose business you will develop the skills to set up your own business or progress towards managing an SME or global organisation. If you choose marketing you will have a clear vision of effective marketing and be ready to progress towards managing the marketing function of any organisation, product or service.
As well as theory you’ll learn intellectual thinking, including decision making, problem solving, abstract thinking, and critically analysing and synthesising information. These are all essential skills for business.
Alongside your academic studies you’ll also follow your own business engagement programme which will give you first hand participation in live business and marketing environments. We call this ‘Make it’ and it is unique to the University of Gloucestershire.
This degree is accredited by the Chartered Institute of Marketing (CIM).
- Project manager
- Management consultant
- Operational researcher
- Marketing manager
- Sales manager
- Global organisation manager