|Location||United Kingdom, Colchester Campus|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£15,500.00 per year|
Undergraduate diploma (or higher)
A 1st, 2:1 or good 2:2 degree, or equivalent, in any discipline. No prior knowledge of marketing or management theory is expected for this course.
IELTS: 6.5 overall (with a minimum component score of 5.5 except for 6.0 in writing)
At least 1 reference(s) must be provided.
Reference should be written on official letterhead, signed and dated. Please upload it in the Documents section.
Contemporary marketing encompasses activities as diverse as market research, product design and development, strategy and customer relations. It combines advertising glamour with research-oriented analytical skills and strategic decision making.
This course is designed for students who do not have a first degree in marketing or relevant work experience. You learn how marketing drives organisational growth and gain insight into managing marketing projects and teams. You explore the main functions and principles of marketing and management, examining how they impact both business and society.
You study a broad range of marketing disciplines and some of the key challenges facing marketers today. Instead of a dissertation, your research portfolio gives you the opportunity to investigate an organisation of your choice, giving you the chance to apply theory to a live business case study.
Topics may include:
- key marketing principles
- strategic brand communication
- consumer behaviour
- digital marketing
MSc Marketing Management is taught at Essex Business School, judged a top 20 UK business school by the Chartered Association of Business Schools. More than two-thirds of our research is rated ‘world-leading’ or ‘internationally excellent’, placing us in the top 25 in the UK for research excellence (REF 2014). We’re a global community of staff and students from all over the world; our current Masters students join us from more than 40 countries.
Management: Principles and Practices
Foundations of Management and Marketing
Strategic Brand Communication
Marketing: Principles and Practices
Advanced Study Skills
Digital Marketing (optional)
Corporate Marketing Strategy (optional)
Our courses are designed to foster the business leaders of the future who, through creativity, innovation and ethical awareness, will be able to meet the many challenges that the international business world continues to present.
Our graduates work for a wide range of employers in a host of occupations, including financial analysis, management, public administration and accountancy. Many also take their knowledge and experience of the course and pursue their own entrepreneurial activities and new ventures.