|Location||United Kingdom, London Campus|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£18,550.00 per year|
Undergraduate diploma (or higher)
Honours degree, at 2.1 level or better in a Communication related discipline such as media communication, corporate communication, political communication or in an Economics related discipline such as Management.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
IELTS: 6.5 (with a minimum of 6.0 in each component)
At least 2 reference(s) should be provided.
The communication industry is characterised by constant growth, rapid change and increasing regulatory, technological and cultural complexity. As a consequence, there is increasing market demand for communication experts with in-depth specialised knowledge and skills.
Business and public organisations operate today in a context marked by constant technological evolution, rapid social changes and increasing political and economic instability. In such a dynamic and uncertain environment, communicating strategically becomes vital to the pursuit of an organisation’s mission and key goals, from the aim of promoting products and services to the need to respond to a crisis.
The MSc Strategic Communication offers a cross-disciplinary education to current or aspiring communication professionals and leaders who wish to learn how to design, plan and implement effective and sound communication policies that promote the strategic goals of their organisation.
The programme combines a range of disciplines and perspectives to develop the conceptual and practical skills which are crucial for successful strategic communication. You will learn how to translate organisational goals into communication objectives, to analyse situations by identifying the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage targeted audiences.
Besides classroom modules, a dedicated seminar involving communication experts including Public Relations and Investor Relations in practice will give you the unique opportunity to familiarise with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, you will engage with an in-depth analysis of a case-study in strategic communication.
There is increasing market demand for communication experts with in-depth specialised knowledge and skills. The trend for employment by the communication and information industry is predicted to grow in the coming years.
Upon completion of the MSc Strategic Communication programme, you will be in an extremely competitive position to seek employment in several professional areas both in the UK and abroad. These include but are not limited to:
- Investor Relations departments of listed corporations
- Press offices and media relations departments of firms
- Government and local authorities communication services
- Marketing departments of business companies
- Non-profit and humanitarian organisations
- Communication consultancy agencies