|Location||United Kingdom, Nottingham|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£12,900.00 per year|
Undergraduate diploma (or higher)
At least 1 reference(s) must be provided.
One academic or vocational reference is required.
This course will help you become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), it develops the strengths, abilities and understanding today’s marketing employers are looking for.
In your first Semester, you’ll explore the fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors that influence it. You’ll also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment.
The second semester sees you deepen your understanding of the subject. You’ll look at marketing management, how marketing works with the other functions of an organisation, marketing plans, metrics and consumer engagement. You’ll be exposed to the very latest thinking in both conventional and digital marketing disciples.
Finally, in your third semester, you’ll choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas.
Principles of Marketing
The Customer Experience
Strategic Perspectives and the Global Environment
Driving Marketing Innovation
Contemporary Perspectives in Customer Engagement
One of the following major projects:
Consultancy Experience Project
Internship Experience Project
Business Research Project
Global Experience Project
Recent graduates from this course are working all over the world in variety of small and large organisations, as marketing executives, buyers, account managers, sales executives and more.