|Study location||United Kingdom, London (Greenwich Campus)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
IELTS: 6.0 (with a minimum of 5.5 in each skill)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
Our Master’s degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.
You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.
Students are required to study the following compulsory courses.
Dissertation (45 credits)
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Inside the Customer’s Mind (EU) (15 credits)
Research Methods (15 credits)
Students are required to choose 30 credits from this list of options.
Branding (15 credits)
Relationship Marketing and the Customer Experience (15 credits)
International and Global Marketing Management (15 credits)
Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.