|Location||United Kingdom, London (Greenwich Campus)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£11,700.00 per year|
Undergraduate diploma (or higher)
IELTS with a minimum of 5.5 in each skill or equivalent english test (CAE)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.
If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.
This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing – preparing you for the competitive challenges of the global market place.
The aims of this programme are:
To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
To foster a creative and systematic approach to problem-solving in the area of strategic marketing
To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.
Students are required to study the following compulsory courses.
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Inside the Customer’s Mind (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Dissertation/Project (30 credits)
Research Methods (15 credits)
Students are required to choose 30 credits from this list of options.
Branding (15 credits)
International Marketing (15 credits)
Relationship Marketing and e-CRM (15 credits)
Hot Topics in Marketing (15 credits)
Digital Creativity (30 credits)
Promotional Effectiveness (30 credits)
Consumer and Celebrity PR (15 credits)
This programme offers management opportunities in marketing in commercial and not-for-profit organisations. Employers of our graduates also include major companies on both the agency and client sides.