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MAStrategic Marketing

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

gre.ac.uk/pg/bus/stratm 

Overview

Our Master’s degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Dissertation (45 credits)
Business English for Academic Purposes – Level 4
The Scholarship of Marketing (15 credits)
Creating Marketing Strategy (30 credits)
Managing Direct and Digital Marketing Relationships (30 credits)
Inside the Customer’s Mind (EU) (15 credits)
Research Methods (15 credits)

Students are required to choose 30 credits from this list of options.

Branding (15 credits)
Relationship Marketing and the Customer Experience (15 credits)
International and Global Marketing Management (15 credits)

Career opportunities

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 15, 2020

Application deadlines apply to citizens of: United States