|Location||United Kingdom, London (Greenwich Campus)/France Business School (Poitiers, France)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£11,700.00 per year|
Undergraduate diploma (or higher)
Applications are also welcome from candidates without a first degree but with a minimum of three years’ relevant marketing experience and professional qualifications (CIM Diploma or equivalent).
IELTS with a minimum of 5.5 in each skill or equivalent english test (CAE)
At least 2 reference(s) must be provided.
A motivation letter must be added to your application.
This programme provides you with the opportunity to study for two Master’s awards within one year and gives you the experience of undertaking a work placement. It is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies.
On completion of the requirements of both institutions, students will be awarded two degrees: MA Strategic Marketing Communications from University of Greenwich and MSc International Marketing Communications from France Business School in Poitiers.
The entire programme is delivered in English and no knowledge of French is required.
Erasmus Grant funding is available for scholarship schemes on this programme, for a limited number of students. Further details will be provided upon successful receipt of unconditional or conditional offer on the programme.
The aims of this programme are:
To foster a creative yet systematic approach to problem solving in the area of Strategic Marketing Communications via both academic and practical activities in UK and France
To develop, improve and extend analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in UK and France
To provide students with a set of tools and a range of skills to become more effective communicators, negotiators and coaches via both national and international work placement programme.
Graduates will be equipped with the necessary skills and knowledge for a position of a marketing/marketing communications manager, brand strategist, social media strategist, corporate media executive, marketing research manager, marketing/communication consultant and more in a wide range of multinational companies, non government and public sector organisations as well as consultancies.