|Study location||United Kingdom, Southampton (Highfield Campus)|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£16,950 per year|
Undergraduate diploma (or higher)
The entry qualification documents are accepted in any language
IELTS: 6.5 (with minimum of 6.5 in reading and writing, 6.0 in listening and speaking)
All tests must be no more than two years old at the time of enrolment
At least 2 reference(s) must be provided.
The MSc in Marketing Management aims to provide insight into the management activities of any organisation as well as an in-depth understanding of marketing functions in terms of delivering both corporate and customer value. Marketing is a key activity of all types of organisations whether they are commercial or non-commercial, large or small, national or international. All organisations are faced with increased competition, rapid and increasingly complex technological and economic change and ever-increasing customer sophistication. Employers therefore need new employees to have a critical understanding of the competitive environment and the demands that places on them, their products or services, their marketing operations and resource utilisation. This Marketing Management masters degree aims to equip graduates to address these issues and offers the interpersonal skills to contribute to continuing business success. It provides an excellent basis for those wishing to have careers in Marketing.
Full-time study on this Marketing Management masters degree follows a schedule of half-day teaching blocks. A single module, for example, will be taught over six half-days, usually the same half-day each week e.g. six consecutive Monday mornings and half modules are taught over three half-days. Module teaching blocks will be scheduled on different half-days so that students will study several modules during the same period .
Teaching takes place during the autumn, spring and summer terms with a few modules scheduled for evenings and the Easter vacation. These will usually be the optional modules but this is not guaranteed. Formal examinations take place in January and May/June each year at the end of each semester. If you pass the module assessments to a satisfactory standard you are permitted to continue work until September leading to the submission of an MSc dissertation.