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MScStrategic Marketing

University of Bradford
United Kingdom, Bradford
Tuition fee £13,500 per year
More information

Expenses, accommodation, working etc. 


The MSc in Strategic Marketing, is designed for students from a range of backgrounds who are looking to develop their knowledge and skills in marketing from a strategic perspective.

The programme will provide you with the knowledge, technical skills and expertise to develop marketing strategies which deliver a competitive advantage through a clear customer focus. You will also develop an understanding of the full range of marketing tools and techniques available, and how to integrate them to plan and implement successful marketing programmes.

Suitable for students with or without prior experience of business, marketing or management subject areas, it is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and strategic marketing through the use of module assignments, case studies, industry speakers and consulting projects.

Programme structure

Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students invetigating a specific marketing related topic.

For further details of this programme, to download a brochure, find out about our Online Masters events or to contact our Masters team, please visit the School of Management website.

Career opportunities

The MSc in Strategic Marketing prepares students for a wide range of strategic marketing management positions in both a domestic and international setting. Graduates are able to fast track their careers in a number of areas including general management, marketing management, services marketing, advertising, communications and consultancy.

Apply now! Fall semester 2020/21
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Studies commence
Sep 20, 2020

Application deadlines apply to citizens of: United States