|Type||Master courses, full-time|
|Nominal duration||2 years|
|Tuition fee||To be confirmed|
Undergraduate diploma (or higher)
If you hold a programme from a university other than Aarhus University, you can have your programme evaluated at the School of Business and Social Sciences, Aarhus University in order to find out if you meet the admission requirements. This evaluation will prioritize the sufficient content of the following subjects and ECTS-points:
Quantitative and Qualitative Methods – 15 ECTS
Foreign students will be granted access to the course only if there are places left. The grades from the academic areas mentioned below will be used when distributing foreign applicants to the remaining seats. Admission will be based on the grade point average (GPA) of the specific academic area and applicants with the highest GPA will be admitted first. The calculation of the GPA will be based only on courses that have been passed and handed in documentation for by the time of the application deadline.
Academic areas for MSc Marketing:
Please note it is possible to apply for admission before you have completed your Bachelor’s degree programme, but a transcript of exam results from the BA/BSc programme up to the time of application must always be included in the application, even if the BA/BSc diploma and examination results have to be submitted after the deadline.
If you are lacking relevant documentation prior to the applications deadline, write down what sort of documentation, you are lacking, and when you will receive it. Official desriptions of not yet completed courses must be attached.
The entry qualification documents are accepted in the following languages: English / Danish / Norwegian / Swedish.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
If the documents mentioned above are not in Danish, Norwegian, Swedish or English, they must be accompanied by translations into English. The translations of your diploma and grade transcript must be officially certified translations into English, either by your home institution or a certified translator. The course description may be translated by yourself, but certified by your university.
NB! Your language test results cannot be older than 2 years (incl. CAE, CPE).
When you sign up for an IELTS or TOEFL test, you must also ask the test institution to send your test results to AU. The university will use the results sent by the testing institution to validate your document. The Aarhus University TOEFL code is 8935 (select “Other department not listed”).
It is possible to apply for admission before you have taken your English language test and obtained the required result. Instead you must submit documentation that you have signed up for a test.
Please also provide the following:
1. Course descriptions in English briefly describing the contents of your specific BA courses or other information that will contribute to describing the contents of your Bachelor’s degree programme.
2. Official descriptions of relevant courses to be completed after the application deadline.
3. An official description of the marking scale used at your home university.
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management’s choices of served markets, competitors, and business portfolios.
The field of marketing prepares you for a wide range of management careers within the private and public sectors including
- entrepreneurial management
- innovation management
- communication management
The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:
- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management
These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.