|Location||United Kingdom, Guildford, Surrey|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£18,000.00 per year|
Undergraduate diploma (or higher)
Applicants should usually hold a Bachelors degree (UK 2.2 or above) or equivalent qualification from a recognised British/overseas university in a subject related to this MSc.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
You must take verified copies of the entry qualification documents along with you when you finally go to the university.
IELTS minimum by component: 6.0
At least 1 reference(s) should be provided.
A motivation letter must be added to your application.
This programme is designed to provide you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace. One of the main principles of the MSc in Marketing Management is to deliver a set of concepts from theory and to relate these to ways in which companies interface with different markets. This is designed to ensure that you have a good understanding of the principles and contexts of practices in the marketing domain.
The programme covers marketing ideas, plans, strategies, processes, techniques, communication and all customer-facing functions, plus some core concepts from other management functions.
Marketing will also be communicated in terms of the well-defined concepts related to consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively.
We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which students may freely attend. You will have the opportunity to organise a student chapter of the CIM as a member of the student committee.