|Location||United Kingdom, Guildford, Surrey|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||£18,000.00 per year|
Undergraduate diploma (or higher)
Applicants should usually hold a Bachelors degree (UK 2.2 or above) or equivalent qualification from a recognised British/overseas university in a subject related to this MSc.
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
You must take verified copies of the entry qualification documents along with you when you finally go to the university.
IELTS minimum by component: 6.0
At least 1 reference(s) should be provided.
A motivation letter must be added to your application.
A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. International marketing management is therefore an ideal preparation for a career in global management in the twenty-first century.
The MSc International Marketing Management from the Surrey Business School will provide you with a comprehensive framework for understanding international marketing. It will provide you with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, and develops your appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.
The modules consider a wide range of issues in the international marketing field and you will gain an excellent understanding of research and statistics for management.
We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which our students are encouraged to attend.