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BA (Hons)Marketing Management

Northumbria University
United Kingdom, Newcastle
Tuition fee £9,250.00 per year
More information

Expenses, accommodation, working etc. 


Looking to join a graduate training scheme or land a graduate job in marketing? This course combines broad-based business modules with specialist studies in marketing management that run throughout the course and represent around 50% of the degree. Specialist topics include marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing.

The course lasts a compulsory four years as you’ll undertake a year-long work placement between your second and final years. Alternatively you can choose to take an international experience by studying in another country as an alternative to the placement. In the final year you’ll either undertake a dissertation in an area of marketing management or tackle a consultancy project as part of a team, addressing a genuine need of a client.

The course features three separate opportunities to shape your learning journey by selecting from optional modules such as digital marketing, business-to-business marketing, multichannel marketing and sport / fashion / music marketing. We have recently re-designed the course to be aligned with the standards of the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing.

The programme builds on recent success in terms of student feedback, with 100% of students saying that staff can be contacted when needed and that they give sufficient advice and support. 94% say that staff are good at explaining things and are enthusiastic about what they are teaching, according to Unistats 2015.

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. We’re also undergoing a full re-accreditation process with EPAS who require some of the highest levels of relevance, rigour and internationalisation.

Career opportunities

By the end of this course you’ll be in an excellent position to apply for graduate training schemes and graduate roles within both large corporations and small and medium-sized enterprises. Previous graduates have gone on to a variety of marketing roles covering everything from digital marketing and customer experience to market research.

You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc. If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.

Apply now! Fall semester 2019/20
Application deadline
Mar 5, 2019 23:59
Europe/Tallinn time
Studies commence
Oct 1, 2019

Application deadlines apply to citizens of: Romania