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BA (Hons)Media and Communication (Music Industries)

Birmingham City University
United Kingdom, Birmingham
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.



Our Music Industries course is tailor-made for anyone who wants to develop a career in the music industry as a promoter or within music PR, running a record label, or producing music videos and websites.

On this course you will develop real life commercial projects with clients, enabling you to add professional jobs to your portfolio.

Helped by strong links with many influential media organisations, the course offers an industry relevant blend of production, theory and professional studies on each pathway available.

Teaching takes place in environments where you gain most, such as radio, TV and photography studios, editing suites, a new media production suite and a newsroom, as well as lecture theatres, seminar rooms, social learning spaces and online. You use blogs, create wikis, and employ social media channels and other interactive media to support your work and self-development.

The course is ideal if you want to look in depth at promotion, music PR and music media, running a record label or producing music videos and websites, or be at the forefront of creating and developing innovative ideas and exploring niche markets within the music industry.

You have the opportunity to set up a record label, promote artists or organise a music event for a paying audience. You develop practical business know-how and you can apply your skills to a creative music enterprise project, explore music entrepreneurship, music online, music promotion and PR, music video, and television and music programming.

Programme structure

This pathway is focused on music enterprise and entrepreneurship, encouraging you to be creative and innovative.

While developing skills to enable you to work in a number of areas of the music industries, the focus on entrepreneurship reflects the current industries landscape where the music industries is looking towards Small to Medium Enterprises (SMEs) to provide niche products and services to the wider music industries.

Across each of the undergraduate degree routes there is an equal emphasis on production, theory and professional studies.

Your teaching time will be broken down into 12 hours split over Monday – Friday.

Career opportunities

Many of our graduates are working with commercial record labels, publishers, venues and the independent music sector. They have gone on to set up their own niche music enterprises.

You will work on live music industry projects such as setting up a record label, signing /managing artists and setting up promotional and PR agencies. You will work with musicians and local and national music businesses by developing marketing, social media and promotional strategies for them, as well as helping music entrepreneurs to develop their innovative and creative business ideas.

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States