BA (Hons)International Marketing
| Study location | United Kingdom, Marylebone, Central London |
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| Type | Bachelor courses, full-time |
| Nominal duration | 3 years |
| Study language | English |
| Awards | BA (Hons) |
| Course code | N552 |
| Tuition fee | To be confirmed |
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| Entry qualification | High school / secondary education (or higher) Good results in Mathematics and English The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take verified copies of the entry qualification documents along with you when you finally go to the university. |
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| Language requirements | English IELTS: 6.0 (with a minimum of 5.5 in each component) |
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| Other requirements | At least 1 reference(s) must be provided. A motivation letter must be added to your application. |
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| More information |
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Overview
This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).
During the course you will explore such areas as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, co-ordinating and controlling the international marketing effort.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.
Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.
We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.