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BA (Hons)Marketing and Media Communications

Bucks New University
United Kingdom, High Wycombe
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

bucks.ac.uk/..-and-media-communications-ft 

Overview

Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands. The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants. In the UK alone 62% of marketing communication expenditure is already to be found on digital platforms ( WARC April 2019) and the emergence of 5G technology will see this grow even further.

Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape. This is creating a demand for graduates with the skills that can demonstrate how to develop and deploy effective marketing and media communications in this new world. Based upon the successful experiences of our previous advertising and PR courses, and working with industry experts, we have created a course to do just this.

You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process.

Our teaching team will cover new trends as they emerge and discuss the latest challenges global brands are facing. You will:

  • Put your skills into practice with live industry briefs for brands such as O2, VW and Selfridges
  • Boost your skills using our links with the School of Media and Creative Industries and Computing
  • Start preparing you for your career from day one and explore different roles in the industry
  • Be close to London and benefit from our links with big businesses in the City.

Career opportunities

By the end of the course, you’ll be prepared for a variety of roles, from communications planning, to client liaison, creative development, digital buying and marketing and media consultancy. Recent graduates are working with the WPP, Omnicom, Publicis and Interpublic Group agencies, for Sky and EY consultancy, whilst others have gone on to found their agencies and client companies.

And this degree could take you anywhere. We have alumni in China, USA, and Australia and across Europe. They keep in touch with us too – and we think this really shows they know their success story started at Bucks.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States