Logo of De Montfort University

BA (Hons)Advertising and Marketing Communications

De Montfort University
United Kingdom, Leicester
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.



You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.

Programme structure

Year 1
Principles of Marketing
Financial Decision Making
Employability, Professionalism and Academic Study Skills
Introduction to Entrepreneurship and Enterprise
Introduction to Work and Organisations
Marketing Information and Decision Making
The Digital and Social Media Context of Business

Year 2
Advertising and Promotion
Brand Management
Direct and Digital Marketing*
Marketing Research
Buyer Behaviour

Plus option modules from the following indicative list:

International Marketing
Sports Marketing

Year 3
Campaign Planning
Contemporary Issues in Advertising in Advertising and PR
Marketing Communications Project or The Brand Portfolio

Plus option modules from the following indicative list:

Interactive Marketing Campaign*
Global Marketing Strategies
Customer Management
Marketing Planning and Management
Reflective Business Practice**
Social Media Marketing

*Essential for progression towards the IDM Certificate in Direct Marketing
**Only applicable to those who have undertaken a placement year

Career opportunities

This degree opens up career opportunities in communications agencies and marketing departments of client companies.

Typical job roles may include, developing creative advertising messages, creating digital strategy, generating branded content, project managing PR events, developing digital media plans for big brands, researching buying behaviour and new advertising concepts, or working on search engine optimisation.

Recent graduates have progressed to professional roles such as Digital Marketing Manager at Burberry, Account Manager at adam&eveDDB, Strategic Planner at Publicis and Xbox EMEA 3rd Party Marketing Manager at Microsoft.

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

Application deadlines apply to citizens of: United States