|Study location||Italy, Milano|
|Type||Master courses, full-time|
|Nominal duration||1 year|
|Tuition fee||€24,000 per year
!NB You will also be asked to pay a 5500 EUR enrollment fee.
Undergraduate diploma (or higher)
IELTS: overall score of 6.5 with no elements below 5.5
At least 2 reference(s) must be provided.
Personal statement must be signed and attached as a separate document. Applicant should include answers to the following questions:
CV is required.
Aimed at students who have previously studied communication, advertising, business and marketing or who have relevant work experience. The course allows participants to acquire all the technical and theoretical concepts they will need to create a communication campaign through the study of subjects such as fashion & luxury marketing management, public relations & fashion and luxury fashion advertising campaigns.
During this course participants will learn how to respond to emerging developments in media and communication and will explore the major theories and debates that dominate the study and practice of fashion promotion, communication and media. They will also evaluate the different techniques applicable in creating and understanding the role of fashion image, whilst analysing historical and contemporary references. Looking at fashion advertising, editorial and creative direction in media, communication and promotion, participants evaluate and analyse trends in fashion styling, photography and journalism. They also progress their advanced knowledge of the creative and written process to encourage their own original creativity and prepare themselves professionally for the roles of the fashion industry which foster innovation, entrepreneurial thinking and problem-solving.
Particular emphasis is placed on public relations within fashion houses, from customer management to the identification of celebrities, fashion show organization and to the management of press days.
- contemporary fashion communication and criticism
- strategic branding and innovation management
- contemporary issues in fashion
- social media and digital pr management
- creative direction
- research methods
Fashion promoters define the advertising campaigns and organise promotion through the most appropriate communication channels. They organise pres- entations, events and fashion shows, which reflect and represent the image of a brand.
They organise press offices and public relations and they have great observation and communication abilities.
Fashion promoters know the requirements of fashion product consumers very well and the markets in which they operate. They can work either for a single brand or consult with various organizations. They may work in a budgetary capacity as writers in charge of public relations, or fashion show promoters within the fashion sector.