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BA (Hons)Digital Marketing

Birmingham City University
United Kingdom, Birmingham
Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

bcu.ac.uk/..ital-marketing-ba-hons-2018-19 

Overview

Develop your knowledge and understanding of business and production structures within interactive entertainment (games, TV, film, advertising and marketing) while addressing development of personal confidence and professional behaviour norms.

You will cover an array of matters including; multi-platform identity and promotion (including mobile), client and audience requirements, discovery and research methods, project definition, video production, user interface design and brand development.

This course develops your knowledge and understanding of proven methods and industry insights that top agencies use to create and deliver award-winning content for their clients in advertising, brand development and entertainment. We show you how to build your professional confidence and career profile. You’ll tackle industry-based assignments, meet clients, work with agencies and feel the jeopardy of real deadlines! Visiting experts and trips to professional events will give you privileged insight into how the industry works and what you need to stand out in this highly competitive and fast changing digital landscape.

You’ll cover managing creative teams, metadata, performance marketing, social media strategy/measurement and future media trends. Teaching is delivered by industry experts who’ve worked with big brands like BBC, Sony, ITV, Think Jam, Virgin, Discovery, Red Bee Media, SapientNitro in fields such as branding, video, social media, production and content marketing. Based in a modern production studio in Birmingham City Centre, you’ll be provided with space to complete projects and a laptop with the software you’ll need for the duration of the course. In your final four months you’ll get to choose your own specialism and work with industry professionals to develop your own portfolio of practice to take with you into industry.

Programme structure

Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from industry, providing you with a wide range of practical knowledge and insight. On average, these modules feature around 12 hours of teaching time per week.



In your first year, you will work closely with your marketing colleagues, tutors and industry practitioners to learn new insights and develop your professional approach to digital marketing and advertising projects.

You’ll learn how brands are built, how they reach their audiences and how you can add value and shared experiences to these through strategic and creative user journeys that optimise digital media channels and returns on investment.

In the summer semester, you will join forces with your Digital Art, Video Games Development and Film Promotion colleagues to put your learning into practice. You’ll be working on ‘live’ briefs with top agencies, industry partners and clients like the BBC or Sony to deliver real projects that prove your proficiency in the digital marketing sector.

In your second year, you will consolidate your own digital marketing expertise through professional practice placements and your own, self-defined Final Major Project. In this, you will choose to write a dissertation or produce a practiced-based portfolio of work that is employment-led. This is all about your choices and your professional development.

So far, Digital Marketing students have used this final project to work on a national advertising campaign for the government through the UK’s most successful advertising agency AMV, international movie channel launches with branding agency Red Bee Media and automotive launches with digital agency MediaCom.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States