BAPR and Event Management
| Study location | Italy, Milan |
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| Type | Bachelor courses, full-time |
| Nominal duration | 3 years |
| Study language | Italian |
| Awards | BA |
| Tuition fee | €13,250 per year |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in any language |
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| Language requirements | Italian Must have studied Italian for 320 hours (European and English speaking students), 160 hours (Spanish and Portuguese students). |
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| Other requirements | At least 2 reference(s) should be provided. A motivation letter must be added to your application. |
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| More information |
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Overview
The public relations expert and event manager has the exciting task of building the company image and promoting good relations with all the groups it has contact with: employees, journalists, actual or potential customers, shareholders and financial institutions, opinion leaders, public and government bodies.
He or she is the voice of the company. He or she must be able to draw up specific communication strategies which are coordinated and coherent with the company philosophy, organize the press office, plan events and conventions and coordinate internal relations.