|Study location||Italy, Milan|
|Type||Bachelor courses, full-time|
|Nominal duration||3 years|
|Tuition fee||€13,250 per year|
High school / secondary education (or higher)
The entry qualification documents are accepted in any language
Must have studied Italian for 320 hours (European and English speaking students), 160 hours (Spanish and Portuguese students).
At least 2 reference(s) should be provided.
A motivation letter must be added to your application.
A relevant portfolio is required.
The art director is responsible for the visual aspects of the creative development of a communications and corporate or product image strategy, transforming concepts into images and partnering with the copywriter to generate the contents of a TV advertisement, printed press or poster message. Advertising campaigns spring from the ability to interpret a company’s strategy creatively.
Art directors are also called in to develop corporate identities, logos, brochures and books and have to demonstrate creativity, solid technical expertise, a sense of aesthetics and high awareness of the evolutions of public taste and lifestyles.