|Study location||United Kingdom, Winchester|
|Type||Bachelor courses, full-time|
|Nominal duration||3 years|
|Tuition fee||To be confirmed|
High school / secondary education (or higher)
IELTS: 6.0 overall with 6.0 in Writing
At least 1 reference(s) should be provided.
A motivation letter must be added to your application.
This programme offers students the chance to study the dynamic nature of media, communication and advertising in the twenty-first century using contemporary critical perspectives.
Students build a set of critical skills by applying key concepts and ideas to develop practical solutions for work-relevant projects.
Year 1 is foundational and introduces the academic study of media, developing core skills and understanding in the use of media across a variety of contexts. There is a particular focus upon the impact of digital technologies as new and old media converge.
In Year 2, students take two mandatory modules with other media and communication students; take specialist modules in advertising, branding and copywriting; and are able to tailor their learning by choosing from a range of optional modules. The Work Placement module gives students the chance to think carefully about their ‘graduate exit strategy’ and what they need to do to achieve the career they want.
In the final year, students gain experience in how to harness social media for branding and advertising, and undertake an Extended Independent Study which focuses on a specialist aspect of advertising, or broader area of media and communication. Again, students tailor their learning by choosing from a variety of optional modules.