Study location	United Kingdom, Southampton (Winchester campus)
Type	Master courses, full-time
Nominal duration	1 year
Study language	English
Awards	MA

Tuition fee	To be confirmed

Entry qualification	Undergraduate diploma (or higher) The entry qualification documents are accepted in any language

Language requirements	English Accepted proof of proficiency: Cambridge English, IELTS, TOEFL or other equivalent IELTS: 6.5 (with 6.0 in reading and writing and a minimum of 5.5 in speaking and listening) CAE: level B

Other requirements	At least 2 reference(s) must be provided. CV

More information	Expenses, accommodation, working etc. southampton.ac.uk/..design_management.page

Overview

Design at its essence connects creativity and innovation. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies.

Programme structure

Design at its essence connects creativity and innovation. Excellence in design gives companies the means to gain competitive advantage by creating attractive propositions for more demanding customers. Managing the generation and successful exploitation of new ideas is crucial for all companies.

This pathway is aimed at individuals eager to develop a career in Design Management that is relevant to a wide sector of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers, and clients in the pursuit of the best design thinking.

You will be able to develop your thinking and skills in the following Design Management challenges:

• The relationship of a consumer focus and design processes

• The relationship of design and law, especially in intellectual property

• Brand equity development in excellent design

• New product development processes

• Finance and design