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BA (Hons)Marketing Management with Language

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

gre.ac.uk/ug/business-school/nmr9 

Overview

This degree will provide you with up-to-date marketing knowledge, a valuable industry qualification and a range of transferable skills, including competence in a foreign language.

You can choose to specialise in either French, Italian, Mandarin, or Spanish. This combination will make you stand out and excel in the global marketing industry.

In your first year, you will gain a strong foundation in essential marketing principles. Year 2 emphasis marketing management and customer insight, while Year 3 takes a strategic perspective and introduces direct, digital and internet marketing. This degree will prepare you for a career in global marketing.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Principles and Practice of Marketing (30 credits)
Financial Aspects of Marketing/PR (15 credits)
Introduction to Digital Marketing L4 (15 credits)
Personal Professional Development – PPD1 (15 credits)
Brand Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 1 (30 credits)
Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
European Languages (French 1) (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (Italian 1) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Spanish 1) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)

Year 2
Students are required to study the following compulsory courses.

Research Methods (MET) (15 credits)
Customer Insight and Research (30 credits)
Personal & Professional Development 2 (PPD2) (15 credits)
Global Marketing Management (15 credits)
Marketing Management (15 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 2 (30 credits)
Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 2) (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 2) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
European Languages (Spanish 2) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Year 3
Students are required to study the following compulsory courses.

Direct, Interactive and Digital Marketing (30 credits)
Business and Marketing Strategy (15 credits)
Internet Marketing (15 credits)

Students are required to choose 30 credits from this list of options.

Business Creation Project (30 credits)
Consultancy Project (30 credits)
Dissertation (MET) (30 credits)

Students are required to choose 30 credits from this list of options.

Mandarin 3 (30 credits)
Mandarin 4 (30 credits)
European Languages (French 3) (30 credits)
European Languages (French 4) (30 credits)
European Languages (Italian 3) (30 credits)
European Languages (Italian 4) (30 credits)
European Languages (Spanish 3) (30 credits)
European Languages (Spanish 4) (30 credits)

Career opportunities

You may pursue international careers in advertising, public relations, sales promotions, direct marketing and any other marketing field.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States