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BA HonsBusiness Administration with Marketing

Tuition fee To be confirmed
More information

Expenses, accommodation, working etc.

gre.ac.uk/ug/engsci/n1n5 

Overview

This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. In addition to the wider remit, this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business.

Programme structure

Year 1
Students are required to study the following compulsory courses.

Introduction to Business and Management (30 credits)
Business Project 1 (30 credits)
Project Management (15 credits)
Information Technology (15 credits)
Systems Thinking 1 (15 credits)
Personal and Professional Development 1 (15 credits)

Year 2
Students are required to study the following compulsory courses.

Process Simulation and Design (15 credits)
Exploiting Capital and Managing Risk (15 credits)
People and Organisations (30 credits)
Business Project 2 (30 credits)
Marketing Practice (30 credits)

Year 3
Students are required to study the following compulsory courses.

Developing Quality Products and Services (15 credits)
Leadership (15 credits)
Strategic Analysis and Strategic Management (30 credits)
PPD3 Thematic Dissertation Project (30 credits)
Strategic Marketing Planning (30 credits)

Career opportunities

This programme focuses on promoting its students to management positions in advertising and marketing companies or to marketing positions in the private sector.

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States

Apply now! Fall semester 2021/22
This intake is not applicable

We are currently NOT ACCEPTING applications from NON-EU countries, except Georgia and Serbia.

Application deadlines apply to citizens of: United States