Study location	United Kingdom, Southampton
Type	Bachelor courses, full-time
Nominal duration	4 years
Study language	English
Awards	BSc
Course code	N500

Tuition fee	To be confirmed

Entry qualification

High school / secondary education (or higher) Good results in Mathematics The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. You must take verified copies of the entry qualification documents along with you when you finally go to the university.

Language requirements	English IELTS: 6.5 (with a minimum of 6.0 in each band) CAE before January 2015: level C CAE after January 2015: 176 points overall with no component less than 176

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	Expenses, accommodation, working etc. southampton.ac.uk/..rketing.page?#overview

Overview

Marketing activities should play a central role in delivering value to both customers and shareholders. In this context ‘marketing’ can be seen as being at the interface between the customer and the organisation – it interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisation’s response in terms of services or products to the customer. Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

The BSc in Marketing will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

This Marketing degree course is four years in duration and involves an industrial placement year in your third year which is compulsory for all students. You will then return to the University to complete a 4th and final year of study. Thus, the programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.

Programme structure

Year 1

Semester One

Compulsory:
Introduction to Management
Management Analysis

Optional:
Foundations of Microeconomics
Language Stage 1 (Part A)

Core:
Introduction to Marketing

Semester Two

Compulsory:
Introduction to Accounting and Financial Control
Information Systems and Information Technology
Organisations in Context

Optional:
Managerial Decisions
Language Stage 1 (Part A)

Year 2

Semester One

Compulsory:
Human Resource Management

Optional:
Information Systems Management
International Retailing
Language Stage 1 (Part A)

Core:
Analytics for Marketing
Strategic Marketing Decisions

Semester Two

Compulsory:
Management Research

Optional:
European Business Environment
Language Stage 1 (Part A)
Living and Working on the Web

Core:
Marketing Communications and Media Management
Delivering the Value Proposition

Year 3

This year will be spent studying on an approved industrial placement in a business organisation. The industrial placement is a vital means of adding value to the Marketing programme, making it a real sandwich degree incorporating both academic and practical employment experience. You must pass this year according to the University’s requirements. You will be provided with an Industrial Placement Handbook, which will detail the full regulations regarding the placement.

Year 4

Semester One

Compulsory:
Strategic Marketing Intelligence
Customer Insight
Data-Mining for Customers Relationship
Dissertation (double module)

Semester Two

Compulsory:
Corporate Social Responsibility
Digital Marketing: Engaging with the Customer
Measuring Marketing Effectiveness
Dissertation (double module)

Career opportunities

Students graduating from this BSc Marketing degree course gain management roles in a wide range of private, public and third sector organisations (including social enterprises). Some students may form their own businesses on graduation, or within a few years of graduation.

The intent of the programme is not to encourage too-early business formation, but to develop wider enterprising competencies that will enable employability in a range of organisations. Understanding better quality venture creation should be the result for students who choose this path.

Southampton has an enviable record for producing high-calibre graduates who move quickly into good careers soon after finishing their studies. The latest survey of Management graduates showed that 89 per cent were employed or undertaking further study six months after graduating.

Employers value the quality of programmes and recognise the skills of graduates. Many graduates go on to professional training and graduate management schemes while others begin careers in management, accounting, finance or banking. A small number of students may form their own businesses on graduation, or within a few years of graduating.