Study location	United Kingdom, Chichester (Bognor Regis Campus)
Type	Bachelor courses, full-time
Nominal duration	4 years
Study language	English
Awards	BA (Hons)
Course code	N500

Tuition fee	To be confirmed

Entry qualification

High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Upload documents in original language and translations. You must take verified copies of the entry qualification documents along with you when you finally go to the university.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 6+, TOEFL 79+ or CAE result B2 No component (Speaking, Listening, Reading or Writing) may be less than IELTS 5.5 (or equivalent).

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application.

More information	Expenses, accommodation, working etc. chi.ac.uk/..egree-routes/ba-hons-marketing

Overview

Marketing is all around us and with thousands of messages and brands competing for a share of our attention on a daily basis only the best are likely to have an impact. But how do marketers develop these ideas, in what way do consumers behave and respond to these messages?

This course explores a range of marketing principles and contemporary issues to get to the heart of what marketing is, how it works, how to build successful strategies and deploy effective campaigns. Students are encouraged to enhance their learning by taking a one year professional placement or opt for a 10 week internship in their final year of study.

Programme structure

The BA (Hons) in Marketing has been completely updated to reflect changes in the business environment and to reflect changing student needs. Starting with an underpinning of the marketing mix in the first year, with assessment based on real life marketing problems, students continue their studies with modules investigating the psychology of consumer behaviour and the contemporary world of branding, before analysing the components of digital marketing strategies and choosing whether to specialise in areas of sports, luxury or not-for-profit marketing. To complement your marketing learning you’ll also have the opportunity to undertake studies in key business areas such as human resources, accounts, law, research skills and business decision making. In your final year, The final year modules in global marketing and integrated marketing communications are studied alongside your management report, prior to undertaking a marketing internship for 10 weeks or 2 optional taught modules.

This subject can also be combined with other subjects to create a joint degree: Business Studies, Event Management, Finance, Human Resource Management, International English Studies, IT Management for Business, Software Development for Business and Tourism Management.

Career opportunities

The degree equips students for graduate employment in a range of marketing disciplines such as Brand Management, Advertising, Public Relations, Customer Management, International Marketing and Digital Marketing.

We have accreditation for the CIM Graduate Gateway against our BA (Hons) Marketing degree. Students will be exempt on an APL basis from L4 Marketing and L6 Strategic Marketing.