|Type||Final year and top-up, full-time|
|Nominal duration||1,5 years|
Undergraduate diploma (or higher)
A relevant Danish AP Degree or an equivalent international higher education Degree
The entry qualification documents are accepted in the following languages: English.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
At least 2 reference(s) should be provided.
A motivation letter must be added to your application.
There is a growing demand for employees within international sales and marketing and the program reflects the ever growing internationalisation of the business community – especially the segment of small and medium sized companies.
The syllabus and learning objectives of the program are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments. You will gain thorough insight into Marketing, Logistics, Management and Organization, Finance and Economics, and Business Law.
The purpose of the program is to qualify the students to work independently in analyzing, planning and implementing domestic and international marketing activities in trade, production and service industries.
The study program is a 1½ year full-time program which corresponds to 90 ECTS credits. The program is divided into three semesters including a company internship and a bachelor project in a company. During the first two semesters of the program you will be working with practical and theoretical areas covering the following subjects:
The compulsory subjects of the program are:
● Strategy, Organisation/Management, and Logistics
● Sales and Marketing
● Business Law
● Philosophy of Science and Methods
Together with 4-8 fellow students you study a subject chosen by you (2 subjects must be chosen/subjects vary from semester to semester)
● International Sales
● Strategy and Business Models
● Innovative E-Marketing
● Global Business
The third semester focuses on the internship and the final bachelor project.
The company internship (normally unpaid) is comparable with a full-time job with the same requirements concerning working hours, contribution, commitment and flexibility which the graduate would expect to find in his/her first job. The aims and the objectives of the internship is decided by the student and two supervisors (one from the college and one from the company). The internship period concludes with an evaluation based upon a written report made by the student and an evaluation scheme done by the company.
The Bachelor project will take the central topics of the study program as its starting point and can contain elements from the internship. The problem statement for the project is prepared by the student, preferably in cooperation with a company.
The international sales and marketing management program is aimed at students wishing to have the right mix of sales and marketing competences in jobs such as: International Sales Representative, Executive Sales Supporter, Key Account Manager, Sales Planner, Assistant Sales Manager, Sales Manager, Sales and Marketing Coordinator.